New Stand — a startup chain of Manhattan convenient stores that connects to an app offering daily deals, music and content — is gearing up for expansion. Essentially, its mission is to reimagine the corner store for a new generation of commuters.
CEO Andrew Deitchman says his small but sleek brick-and-mortar stores cater to Millennials by offering a healthier variety of commuter-comfort snacks, like Bark Thins and Pocky sticks. Its other shelves sell natural beauty products alongside a playful assortment of items like Taylor headphones, Instax Mini 8 refills and Mr. T greeting cards. The store’s look and feel resemble displays from Sephora and Urban Outfitters more than those at a neighborhood bodega.