Each year, trends start to come in, some of them stay, but some of them turn into a fad. In the era of modern technology, tech wizards come up with numerous innovations that make our lives easier. We should take this opportunity to veer the wheel into our way. Stepping up our game, and using these trends to earn more customers.
Here, we will be listing trends that you should try in your business:
This new trend is hot on the market due to its connectivity with the consumers. People can see in real time how you are doing things. It can even be an avenue to talk to your potential customers.
Gone are the days when you think bots are just popping up wasteful content and eating up memory. With the development of new technology, bots can now interact with users and can provide updates and talk to them about their needs. Cool, huh?
People don’t often rely on newspapers, or even television ads when finding a product. What they do is hit up a search engine and find what they are looking for. In this regard, we must use this as a strategy to get more consumers. We must make our ads more visible in our mobile to make them more interested in buying our products.
Usage of influencers
People don’t much rely on celebrities now. Hollywood stars or celebs in general, build ‘walls’ that prevent them from interacting with users, this is where influencers come in. They are single individuals who will advertise your products, while still maintaining contact with the audience. Influencers are often easy to spot because they utilize every kind of social media platform available.
A potential customer would buy, and would always come back if they can see that the product is intended for them. With this, we must often think of the customers first, make them believe they need to avail the product or service for them always to come back.
Shorter but better video content
Usage of social media sites, especially Facebook, gives the people the chance to view videos in no time. Gone are the days when people have the patience to read through an article. We must produce videos that will capture their attention ASAP, the shorter the video, with of course good content, the better the performance.
Social Media Marketing
Lastly, the marketing trend that will stay the longest time is using social media platforms. The introduction of social media sites has significantly affected our lives. We must fully use these sites to contact and create good content for our potential customers – but not those generic ones. With the changing of generation, people are getting smarter, and they do not want to read or watch an advertisement that is the same from what they watched yesterday. We must now formulate plans to make our social media strategies more personalized – so the people would feel that the product is intended for them.
One way businesses are reaching clients is through Digital Marketing which is helping products advertise through different search engines, websites, social media, email, and mobile apps.
Optimizing your website with Wisconsin SEO can help with higher search engine rankings which leads to more customers seeing your business site and generating more profits for your company.
With most marketing done through digital marketing these methods are reaching clients by advertising on digital channels such as different search engines, websites, email, diverse range of mobile apps, and across social media.
In speaking with one company whos website http://tcsdigitalmarketing.com/south-lake-tahoe/seo provides its clients with higher rankings within search engines. In return with customers being able to find your business easily within search engines this leads to increase in sales and potential clients.
When a business offers local seo services you can expect to see progress within your internet rankings and that your business will be spread out through the digital marketing world. Being ranked higher across multiple search engines allows your company to reach a broader range of clients across the world.
Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other businesses in the sector. For marketers involved in the B2B sector, there are some particularly pressing issues which, if they can be addressed will help ‘feed the funnel’ and develop more quality leads.
A good starting point for reviewing the trends that will make an impact next year is to think through innovation across all the main digital marketing channels. In our article on marketing trends for 2017, we asked marketers to assess the techniques which would give them the biggest uplift on business in 2017. The results show that the top rated techniques which should get focus next year are closely aligned with B2B sector, which has for the past couple of years been realising the importance of new technologies such as real-time personalisation, marketing automation and mobile.
New Stand — a startup chain of Manhattan convenient stores that connects to an app offering daily deals, music and content — is gearing up for expansion. Essentially, its mission is to reimagine the corner store for a new generation of commuters.
CEO Andrew Deitchman says his small but sleek brick-and-mortar stores cater to Millennials by offering a healthier variety of commuter-comfort snacks, like Bark Thins and Pocky sticks. Its other shelves sell natural beauty products alongside a playful assortment of items like Taylor headphones, Instax Mini 8 refills and Mr. T greeting cards. The store’s look and feel resemble displays from Sephora and Urban Outfitters more than those at a neighborhood bodega.
Top 10 Reasons You Should Enter Before It’s Too Late
1. All Winners Get Published
All winners (numbers vary year to year, but last year we had 101) get published in the Fall 2017 issue of the award-winning HOW magazine, with a free copy delivered to your doorstep.
2. We Mean High-Quality Publishing
You will not find a thumbnail image of your winning project on an overstuffed page in the Fall issue. What you’ll find is a reasonably sized image (usually multiple images, actually, as big as we can make them) alongside complete credit info—and even a description of your project so that the readers of HOW can get a better understanding of it. (One reader told us this is her favorite part, and we’re sure she’s not the only one!)
3. Best of Show Gets a 2-Page Story
If you become the Best of Show winner, you get an even bigger feature in the issue. We promise at least a two-page story, but it’s been known to turn into four pages if our design and editorial teams can make it work.
4. Best of Show Wins Big Ticket to HOW Design Live 2018 & a Trophy
That’s right. HOW’s editor will present you with a gorgeous trophy on main stage. (All other winners get a discounted ticket to the conference.)
5. Everyone Has a Shot—Design Veterans and Students Alike
You don’t have to be a design veteran to win Best of Show. A student named Danielle Lee Kroll took home Best of Show in 2009.
6. Your First-Ever Entry Could Land You a Win
It’s not a fact that you have to enter a hundred times before you’ll ever stand a chance at Best of Show. The HOW Promotion & Marketing Design Awards was the very first competition last year’s Best of Show winner Gifts for the Good Life had ever entered.
7. You Could See Your Work All Over
If you’re a fan of HOW, you already known this: We tout our winners all over the place. In the magazine, on HOWDesign.com, on Twitter and Facebook and Instagram and Pinterest. Via press release too.
8. You Get Expert Eyes on Your Work
Charles S. Anderson, Maurice Cherry and Yo Santosa, the judges of this year’s HOW Promotion Design Awards, have years of experience as well as interesting and successful careers in the design industry—and they can’t wait to review your work with expert eyes. (Read more about them here.)
9. There’s a Perfect Category for You
The Promotion & Marketing Design Awards is the only competition that specifically recognizes outstanding promotion design work, and we mean all promotion design work. You can submit everything from a self-promo that showcases a design firm’s capabilities and a project that touts a client’s goods, to an announcement for a major life event (like a wedding or a baby shower or whatnot) and a student designer’s portfolio. (See all categories here.)
10. Past Winners Are Loving It